The 98 problem
98 of your next 100 visitors leave without saying a word.
They don't fill anything in. They don't call. You never find out why. I find which exit they're using, close it, and prove the change with numbers instead of opinions.
No sales email sequence. The scan ends in a straight answer about whether we should talk.
100 arrive2 become a lead
A diagram of 100 visitors entering a website and leaving at five stages, with two reaching the end.Where they go
A website has one job. Most do a different one.
What most small business sites do
- Describe the business in the owner's words
- List every service equally, so nothing stands out
- Bury the phone number in a Contact page
- Look fine on a laptop the owner uses, not the phone the customer uses
- Collect no evidence at all about what visitors did
What a site that sells does
- Answers "can you solve my exact problem" in five seconds
- Pushes one action above everything else
- Handles the objection before it's asked
- Loads fast on a phone with two bars of signal
- Measures what happened, so the next change is informed
What I do
The site is where it starts. It's rarely where it stops.
Most people arrive wanting a website, and that's a sensible place to begin, because it's the easiest thing to measure. It is seldom the only thing in the way.
Websites
Design, copy and build together. Fast on a phone, built around the single action that matters, measured after launch so the result is checkable.
Brand and marketing
The positioning and the words underneath the site, so what you sell is legible in the first five seconds instead of the third paragraph.
Advertising management
Running and reading paid campaigns, with spend tied to inquiries rather than impressions. If the numbers say stop, I will say stop.
AI integration
Putting AI where it removes real work, like intake, quoting, follow-up and scheduling, and leaving it out where it would just be a chatbot nobody asked for.
Ongoing advisory
A monthly arrangement for businesses that want someone reading the numbers each month and deciding what to change next.
How it works
Five steps, and you can stop at any of them.
Nothing here is a trap. Each step tells you something useful even if you never hire me.
The scan
Nine questions about your business and your site. Two minutes. You get a written read of what's most likely costing you inquiries.
The sort
The scan tells you honestly whether a paid project makes sense right now. If it doesn't, you get the do-it-yourself version and we part friends.
The call
Thirty minutes, one on one, no deck. We go through what you're actually trying to grow and whether a new site is even the right lever.
The plan
A written scope with a fixed price and a date. If what you asked for isn't what you need, the plan says so in writing.
The build
Design and copy made together, reviewed on a live preview, launched with measurement attached so the result is checkable.
Step 01
The scan
Nine questions about your site, because that is where the leak usually is and it is the fastest thing to diagnose. No account, no sequence. At the end you get a straight read and a straight answer about whether we should talk.
Proof
One shop, built end to end.
Gourmandises by Sheryl
An online shop for a Colorado maker of small-batch candy, cookies and baked goods. Family recipes, batches between 8 and 20 pounds, made the same week they're picked up — the site had to carry that and still take an order.
Live and taking inquiries. Honest status: this is a launched build, not a results case study. Order and revenue numbers go here once there's enough data to mean anything.
- CatalogueFive category pages and fifteen products across truffles, fudge, bark, cookies and marshmallows.
- OrderingHalf-dozen and full-dozen sizing, quantity control and cart on every product page.
- Custom workA contact flow built around "what can we make for you" for weddings, gift boxes and party trays.
- In progressAllergen and dietary labelling on product pages.
Money, up front
Projects start at $2,500.
$2,500
That's the floor, stated here so nobody spends thirty minutes on a call finding it out. Below that number I'd be doing you a disservice and you'd be better off with a template you run yourself — the scan will tell you exactly that if it applies.
Starting points, not quotes. Every project gets a fixed written price before anything is built.
Who you'd be working with
My name is on it, so I can't hand you to someone else.
I'm Jacob Donahue. My background is financial services, sales and project management, jobs where the real work was figuring out what the person in front of me actually needed, which is usually not the thing they opened with.
It also means I read a business by how it makes money rather than by how its website looks. Those are different questions, and most people who build sites only ask the second one.
Most agencies are a brand with an account manager in front and whoever is cheapest behind. You meet the founder during the pitch and never see them again. When the name on the door belongs to a person, that swap isn't possible. I ask what's underneath the request and tell you plainly when the thing you asked for isn't the thing that will help. Sometimes that costs me the project. It has never cost me a reference.